Roberto brings 25 years of experience identifying adaptation gaps and building frameworks that help organizations close them.

He spent nine years in CPG and foodservice innovation and marketing roles at Unilever and Smithfield, and worked with global giants like Hyatt and HDR to launch customer experiences and build brands across industries.

After navigating nine career reinventions himself, Roberto recognized that adaptability is a learnable skill—not an innate trait.

This insight led him to work with mid-career professionals before identifying a broader pattern: organizations struggle to adapt at scale, particularly around emerging technologies.

When AI emerged as a transformative force, Roberto became a practitioner and super-user, studying not just the technology but how people adopt it and what makes capability stick.

He founded Horizon2 to help forward-thinking CPG and foodservice organizations bridge the gap between AI investment and real adoption, building the workforce readiness that drives sustainable transformation.